Stakeholder mapping

With your project team map your stakeholders according to:

Impact: How much could the stakeholder be affected by the operation?

Interest: How important is the operation to the stakeholder?

Remember, impact refers to how impacted they may be by your operation, not the other way around.

Low interest may indicate lack of awareness or resources i.e. if you don’t seek them out,
they may be unaware of the engagement opportunity.

A stakeholder analysis (below) helps guide engagement according to level of impact and interest:

High impact / low interest Make them aware and help them engage	High impact / high interest Engage them actively
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High impact / low interest Make them aware and help them engage	High impact / high interest Engage them actively
[Click to add text].	[Click to add text].